Content Marketing Lead - Social Media & TikTok Growth Specialist

Join Glow FX Beauty as our Content Marketing Lead and take the helm of our social media strategy, with a special focus on TikTok to drive brand awareness, engagement, and organic audience growth. In this dynamic role, you’ll craft compelling, data-driven content that resonates with our audience, leveraging the latest trends and analytics tools like Google Analytics, Meta Business Suite, and TikTok Analytics. Based in the vibrant city of Canggu, Bali, you’ll be part of a creative team that thrives on innovation and collaboration.

As a Content Marketing Lead, you’ll lead the creation and execution of our social media content calendar, ensuring consistency and brand voice across all platforms. You’ll collaborate with our design and product teams to produce high-quality visuals and videos that tell our brand story. With a focus on TikTok, you’ll develop and implement a growth strategy that includes hashtag campaigns, influencer partnerships, and engaging challenges to boost our reach and engagement.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive social media content strategy, with a special focus on TikTok, to increase brand awareness and engagement.
• Create and curate high-quality, compelling content that aligns with our brand voice and resonates with our target audience.
• Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, and TikTok Analytics to optimize our strategy.
• Collaborate with the design and product teams to produce visually appealing and on-brand content.
• Lead the development and implementation of TikTok growth strategies, including hashtag campaigns, influencer partnerships, and engaging challenges.
• Manage and grow our social media following through targeted outreach, community engagement, and paid advertising campaigns.
• Stay up-to-date with the latest social media trends and best practices to ensure our content remains fresh and relevant.
• Report on social media performance and insights to the marketing team and stakeholders.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 3 years of experience in social media marketing.
• Proven experience in developing and executing social media content strategies, with a focus on TikTok.
• Strong understanding of social media analytics tools, including Google Analytics, Meta Business Suite, and TikTok Analytics.
• Excellent written and verbal communication skills, with the ability to craft compelling copy and engage with our audience.
• Creative thinker with a keen eye for design and visual storytelling.
• Strong project management skills, with the ability to manage multiple tasks and deadlines.
• Proficient in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Familiarity with influencer marketing and the ability to build and manage relationships with influencers.

🛠️ Keahlian

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